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Hello youtube! Steven Taylor from Search Marketing Hero.com says hello and explains what he's doing here. TRANSCRIPT Hi youtube, My name is Steven Taylor and I just wanted to introduce myself and let you know why I've decided to upload videos and what they will be about. A few months ago I left my job at Yahoo Canada to pursue some of my own interests. It's been a few months since then, I had a great summer, really enjoyed my free time, and I also started my own company, but I'm not really here to promote that. What I really want to talk about is the industry my company is in and how I got started in it. The industry I work in is called many things, mainly because it's still pretty new. Although it's been around really since the begining of websites it just never took an important role in the marketing mix up until the last few years. Some of you may recognize the term SEO or search engine optimization, some people will call it paid search or pay per click advertising. And then there are others who call it search engine marketing which is a broader term that encompasses both SEO & paid search, it's also more inline with what I like to call it. Except, I think the engine in search engine marketring is a bit unnecessary. So the videos I will be posting here will be about search marketing. And my hope is that you will learn something and you may even start applying your new search marketing knowledge to your own web stuff. Now I've been working in the internet industry since <b>...</b> |
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